06 February 2015

Madonna releases Living For Love video on Snapchat

 

Madonna has premiered the first music video from her new album, Rebel Heart, on Snapchat.
The video for Living for Love, the album's first single, is available to watch on the app's Snap Channel.
A behind the scenes clip of the making of the video has also been published on the app.
The release of the video follows the 56-year-old's 13th studio album being leaked ahead of its planned release on 10 March.


Living for Love is the first music video to be published since the launch of SnapChat's Discover update, which has seen Snapchat partner with media companies to feature videos and news articles on the app.
After 24 hours the stories disappear, in keeping with Snapchat's trademark feature of private messages that disappear a few seconds after they are viewed by users of the service.
Snapchat, which reportedly turned down a $3bn (£1.2bn) buyout offer from Facebook, has been valued at around $10bn (£6.2bn).
Madonna is set to perform at the Grammys on 8 February and at the Brit Awards on 25 February.

Original post found here: http://www.bbc.co.uk/newsbeat/31160738

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